![]() ![]() Use the right language for your unique value proposition. Such meaningless “jargon propositions” are abundant. Would you be able to explain the offer to your friend or how they’d benefit? Didn’t think so. Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle Here’s an example of what a value proposition is not supposed to be like: ![]() People should read and understand your unique value proposition.Ī value proposition is something real humans are supposed to understand. You can also check out this episode of the Pe:p Show covering value propositions. When I reviewed a bunch of websites, a missing or poor value proposition was one of the most common shortcomings. Ultimately, it can improve your customer lifetime value. ![]() It’s not just for aesthetics or to placate a CEO or copywriter. Your value proposition has to be the first thing visitors see on your homepage, but it should also be visible at all major entry points to the site. Tell the ideal customer why they should buy from you and not from the competition. Explain how your product solves customers’ problems or improves their situation. In marketing, an ideal unique value proposition must provide the following: ![]() Each video could of course stand on its own, but when threaded, the message was strengthened.Your unique value proposition is a clear statement that explains the benefits of your product, how it solves customers’ problems, why it is different from the rest, and why customer should buy it. Their first Tweet in the thread featured a video about a personal journey and was followed five days later by another video as part of the series. Take and their #AlwaysProud series in celebration of Pride, for instance. If you’re publishing a longer-running series or campaign with video or imagery, you can always add your next Tweet days after the first, too. This staggered format will keep bumping your message up people’s timelines, but not with so much of a time gap that they begin to lose interest. When publishing one Tweet at a time, we recommend waiting about an hour after publishing your first Tweet to publish your second, and waiting another 15 minutes or so to publish your third. Tweet threads lend themselves really well to creating intrigue and build-up to the climax of a story, or the nitty-gritty of a conversation. Why Tweet in a thread? To tell a story, build intrigue, or create suspense ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |